About Real Cedar
The WRCLA is the voice of the cedar industry representing both manufacturers and distributors.
It seeks to inspire, inform and instruct discerning consumers, selected builders and architects about Western Red Cedar, the ultimate natural building material.
The overriding objective is to enhance the demand and to support the species’ value proposition by profiling its benefits, uses, and application in a comprehensive market development program.
WCRLA established five long term goals associated with achieving its mandate as follows: