About Real Cedar
Consumers, builders, and architects select Western Red Cedar for its attributes and benefits.
The WRCLA is the voice of the Western Red Cedar industry representing manufacturers, distributors and supply chain partners.
It seeks to inspire, inform and educate discerning consumers, builders and architects about Real Cedar, the ultimate natural and environmentally responsible building material.
The overriding objective is to enhance demand and drive Western Red Cedar sales and value by:
• Increasing WRC’s awareness,
• Inspiring its consideration, and
• Making it easier to specify, purchase and use.