The word is out: Connecting buyers and sellers just got a little bit easier in the world of wood. That’s because e-commerce tools like this site are specifically designed to guide targeted consumers through the complete purchasing process. Which is a win/win, really. After all, customers get just the right building material for their particular projects and Western Red Cedar Lumber Association members get to capitalize on the R&R upswing in the US market. This comprehensive approach to better serve both the vendor and vendee hasn’t gone unnoticed either.

According to a recent article in the Building Products Digest, the newly launched RealCedar.com site “meets the needs of four audiences: do-it-yourselfers, architects and builders, industry members, and influencers (bloggers, editors, and media related parties) and recognizes the differences between these audiences and tailors a path through the buying life cycle accordingly.”

And that’s no accident.

In the BPD feature, WRCLA managing director, Jack Draper, goes on to explain, “From the beginning, our plan was to build a seamless, simple path for the consumer to buy Real Cedar branded western red cedar. But we also recognized that our members are….” Read full article.